Good quality, finish and strength-wise. I used this to replace the ‘gold standard’ Velox tape that kept twisting and moving out of the center channel, which made it darn near impossible to mount a tire properly.Echoing others, it is difficult to seat the the strip on the rim and into the channel. It has very little stretch and it takes a good deal of hand strength to get about the last foot of it up and over the sides of the rim without its twisting. I was afraid it was going to break but it didn’t.Now that it is on, I have had no trouble.